CNN Refresh (Pitch)
Design and motion explorations, for a brand refresh pitch.
Created at Imaginary Forces.
Creative Director: Athony Gibbs.
Inspiration: 'Treemaps' Data Visualization
Datatree models enhance news accuracy, clarity, transparency and accountability. These models present information based on data, making news accurate and trustworthy.
A simplified system with a responsive grid that can hold footage and information, 2D or 3D for depth.
System Explorations
Merchandise
Style Exploration A: Depth
Motion Test
Style Exploration B: Minimalist
Motion Tests
Logo Render Tests
